The Blazon of Arms
The official, written description of the
coat of arms is called the "blazon of arms." The blazon
may seem like a foreign language, but it is simply a system of
code words to denote colors, placement, and styling by using an
economy of words.
Elements of a Coat of Arms

Shield: The colors and charges (lions,
designs, etc. that appear on the shield) are a part of the official
blazon, but the shape of the shield is not. Shield shapes vary
according to the geographical origin as well as the time period.

Crest: The crest is found and pictured
on the top of the helmet. The history of the crest is somewhat
obscure and more than likely represents a symbol of the military
leader. In fact most early coat of arms had no crest and those
that do are probably of later time. In the heraldry of some nations,
the crest is absent and only a plain helmet is employed.

Wreath: Not a part of the official blazon,
the wreath usually consists of the primary color and metal.

Helmet: The helmet in modern heraldry
is of simple design and generally avoids ostentatious artistry.
The specific size is a matter of personal choice. However. It
usually bears a resemblance to the style of the period of the
shield issue. It is customary to unify the shield and helmet by
having the breastplate of the armor slightly overlap the top of
the shield.

Motto: A motto was not granted with the
coat of arms and not all coat of arms carry a motto. A coat of
arms once granted, cannot be varied except by the agreement of
the grantor, but a motto can be altered at the wish of the owner.
The earliest mottoes were in most cases associated with particular
events. The real development of the motto comes with the civilization
of medieval Europe and is closely connected with the development
of heraldry.